Position Summary
The Analyst, Digital Personalization is a key part of the team that owns JetBlue’s Customer Personalization strategy. This Analyst reports to the Manager, Customer Personalization Strategy and will spend their time assisting in the execution of building and maintaining personalization capabilities across all JetBlue customer facing and crewmember facing products. This role will be hands-on plus client-facing project management and has a key part in shaping the Personalization space for JetBlue.
The Analyst is a creative and detail-oriented professional who is eager to learn the tools and skills necessary to grow as a Personalization professional. They operate well independently and, in a team, setting, and are a self-starter driven by their interest in airlines, data, and customer experience. The Analyst presents complex concepts clearly and effectively to diverse audiences of stakeholders, thrives in a fast-paced, dynamic environment, and exhibits the JetBlue values of Safety, Caring, Integrity, Passion, and Fun.
Essential Responsibilities
- Supports Manager in the development and execution of customer personalization campaigns
- Monitors and analyzes digital metrics to measure the success of campaigns and makes data-driven recommendations for optimization
- Works with internal teams to gather and understand detailed functional requirements for program success
- Plays supporting role in future development of JetBlue digital products
- Assists in the management of all aspects of Customer Personalization
- Other duties as assigned