Digital Sales Expert

Job Description:

Drive Lufthansa Cargo’s digital growth as a Digital Sales Expert! Own the performance and evolution of digital sales products and channels. Boost personalization, conversion, and revenue by leveraging data-driven strategies. Be the key link between business, tech, and customer experience, delivering the right offers to the right customers at the right time.

Tasks

Your main tasks include, among others:

Own the commercial performance of digital sales products, targeting capabilities, and distribution channels, with accountability for revenue contribution, conversion uplift, channel efficiency, and value realization

Define and steer an integrated targeting and distribution strategy, aligning customer segmentation, recommender logic, contextual offers, and channel prioritization
Manage the end-to-end lifecycle of revenue-critical digital products and platform integrations, including budget ownership and investment prioritization
Drive customer-centric personalization and contextual selling across digital touchpoints and indirect sales platforms
Steer data-driven experimentation and optimization, including A/B testing and KPI-based performance steering
Design, develop, and scale commercial data products
Actively manage and further develop digital distribution ecosystems and platform partnerships
Coordinate cross-functional collaboration with Data, Tech, UX, Marketing, Pricing, Revenue Management, and Legal

Lufthansa Cargo

Lufthansa Cargo AG is one of the largest air cargo transport companies in the world and ensures daily that goods and commodities reach their destination safely and on time – no matter in what corner of the world.

Lufthansa Cargo

We make our employees experts in the fields of logistics and freight transport and offer them career prospects.

Requirements

The ideal Capacity & Revenue Optimizer should meet the following requirements:

Completed university degree in Economical Sciences
Fluency in Italian and English, both written and spoken

8-10 years of professional experience in Digitalization, Digital Sales channels and/or online platforms, ecommerce, web spaneting, B2B distribution websites, Digital Sales intelligence, analytics as well as Airline sales and distribution, Airline business development, Airline Revenue Management and Pricing
Strong knowledge of digital sales platforms, targeting and personalization mechanisms
Solid understanding of data-driven customer segmentation, recommender systems and performance measurement
Advanced use of analytical and reporting tools for performance steering and decisionmaking
Experience working with digital sales platforms and data-driven systems
Confident use of standard business software (MS Office, especially Excel and PowerPoint)
Must possess a legal work permit in Italy.

Company

About Lufthansa Cargo AG

Lufthansa Cargo Aktiengesellschaft, headquartered in Frankfurt am Main, Germany, is a subsidiary of Deutsche Lufthansa Aktiengesellschaft. Lufthansa Cargo ranks among the world’s leading air freight carriers and currently employs about 4,150 people worldwide. Lufthansa Cargo focuses on the airport-to-airport business. The cargo carrier serves around 300 destinations in more than 100 countries with its own fleet of freighters, the belly capacities of passenger aircraft operated by the Lufthansa Group and an extensive road feeder service network. The bulk of the cargo volume is routed through Frankfurt Airport.

www.lufthansa-cargo.de

Job Ident #: 129612

Company Details

Lufthansa

Wadowicka 3B
Krakow, Malopolskie Poland, International 30-347 International
www.lufthansa.com/us/en/homepage

Lufthansa Global Business Service

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Job Info

Location

Rome, Lazio, Italy

Type

Permanent

Company Details

Lufthansa

Wadowicka 3B
Krakow, Malopolskie Poland, International 30-347 International
www.lufthansa.com/us/en/homepage

Lufthansa Global Business Service